Chief Marketing Officer
As Chief Marketing Officer, Katie sets the direction on Petco’s long-term marketing agenda across all areas of the business, and leads Petco’s enterprise marketing strategy and functions, including:
- Integrated marketing
- Paid and owned media
- Customer relationship management
- Creative services
With deep experience in global brand strategy, innovation and insights, Katie joined Petco in March 2020. Since then, she has led the development of Petco’s integrated marketing model, evolved its go-to-market approach to drive efficiencies and cohesive customer engagements, increased Petco’s revenue, driven customer value and shifted the brand from a pet retailer to a 360-degree health and wellness partner for pet parents.
Katie joined Petco after nearly a decade holding numerous B2C and B2B marketing positions at HP, including Head of Global Marketing for Z by HP. In this role, she led brand development, marketing strategy, product positioning, partner marketing, and integrated campaigns across 170 countries.
Katie’s work has earned recognition by Cannes Lions, CLIO Awards and Effie Awards.
Katie holds a bachelor’s degree in management from Purdue University. She is based at Petco’s National Support Center in San Diego.
Updated March 2023
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