SAN DIEGO, Nov. 6, 2015 /PRNewswire/ -- Petco today unveiled the upcoming arrival of Harajuku Lovers by Gwen Stefani, a fun and fashionable pet line from the multi-platinum musician, style icon, fashion designer and entrepreneur. This limited time collection is available now online at www.Petco.com/HarajukuLovers and will be available at Petco stores nationwide beginning November 8. The new Harajuku Lovers collection features a design-driven assortment of dog products including toys, fashion accessories and apparel.
"I have had so much fun working on the Harajuku Lovers pet accessories collection," said Gwen Stefani. "It's playful, modern, and super kawaii. I couldn't be happier with how well it turned out."
The Harajuku Lovers pet collection was designed by Stefani and ranges in price from $5 to $20. The line features more than 30 trend-forward products, such as the cozy Union Jack Sweater, colorful Doughnut Toy, fashionable black and white Checkers Socks and a snazzy Fedora Hat. From playful apparel to emoji-inspired toys, there is something to fit every dog's style.
For pet parents who want to give their dogs a full Harajuku makeover and truly bring the line to life, Petco's grooming salons will also offer a Harajuku Lovers spa package featuring custom shampoo and conditioner, fashion "pawlish" and fashionable accessories from the Harajuku Lovers pet collection.
"We know that pet parents love expressing their own personal style through their pets," said Jen Loesch, VP of Merchandising for Petco. "Gwen's colorful, fashion-forward and fun aesthetic makes her the perfect collaborator to bring this unique Harajuku Lovers collection to fashionista pet lovers in our stores, grooming salons and online."
Pet parents are encouraged to share their Harajuku Lovers pet makeovers online using the hashtag #HarajukuLovers. For more information, visit www.petco.com/harajukulovers, Facebook.com/Petco, Twitter.com/Petco and Instagram.com/Petco.
About Petco and the Petco Foundation
Celebrating 50 years of service to pet parents, Petco is a leading pet specialty retailer that focuses on nurturing powerful relationships between people and pets. We do this by providing the products, services, advice and experiences that keep pets physically fit, mentally alert, socially engaged and emotionally happy. Everything we do is guided by our vision for Healthier Pets. Happier People. Better World. We operate more than 1,400 Petco locations across the U.S., Mexico and Puerto Rico, including more than 120 Unleashed by Petco locations, a smaller format neighborhood shop; 10 Pooch Hotel destinations for pet daycare, boarding and spa services; prescription services and pet supplies from the leading veterinary-operated pet product supplier, Drs. Foster & Smith; and petco.com. The Petco Foundation, an independent nonprofit organization, has raised more than $125 million since it was created in 1999 to help promote and improve the welfare of companion animals. In conjunction with the Foundation, we work with and support thousands of local animal welfare groups across the country and, through in-store adoption events, help find homes for more than 400,000 animals every year.
About Harajuku Lovers
The Harajuku Lovers brand was founded in 2005 by Grammy winning musician and fashion designer and entrepreneur Gwen Stefani. Always notable for her often-photographed personal style, Gwen's lifelong admiration of Japanese street fashion and youth culture inspired her Harajuku Lovers fashion and accessories line. The innovative brand is much loved for its playful and pop art inspired designs.
Contacts:
Megan Oxford, megan.oxford@petco.com
Parinaz Farzin, parinaz.farzin@edelman.com
Photo - http://photos.prnewswire.com/prnh/20151106/284703
Logo - http://photos.prnewswire.com/prnh/20150817/259044LOGO
SOURCE Petco
