SAN DIEGO, May 16, 2019 /PRNewswire/ -- To support pet parents interested in transitioning away from pet food with artificial ingredients, Petco today announced a nationwide Artificial-Free Upgrade event. Pet parents are invited to bring in any bag or can of dog or cat food with artificial ingredients to their local Petco or Unleashed by Petco store for a free nutrition consultation with a Petco certified food specialist, and upgrade to a bag or can that meets Petco's new nutrition standards for free. The two-day event takes place May 18 and 19, and follows Petco's recent industry-leading move to eliminate food and treats containing artificial colors, flavors and preservatives for dogs and cats.
Petco has been committed to ensuring the health and well-being of pets for more than 50 years. On May 1, 2019, Petco became the first and only major retailer of pet food and treats to take a stand against artificial ingredients by removing dog and cat food products that do not meet its nutrition standards from its more than 1,500 retail stores nationwide and online at petco.com.
"We know choosing between so many pet food options can be a confusing and daunting task," said Petco Co-Chief Merchandising Officer, Nick Konat. "We stopped selling foods with artificial ingredients because we believe it's the right thing to do, and we want to make decisions easier for pet parents. The Artificial-Free Upgrade event is a great opportunity for pet parents to learn about our new nutrition standards, how these standards can help address their pet's needs, and how pet parents can make this important change with us. We're proud to make the transition accessible to all pet parents in the spirit of better health and wellness for our four-legged family members."
In order to participate, pet parents interested in transitioning to a food that meets Petco's nutrition standards can bring any bag or can of dog or cat food with artificial ingredients to the in-store Petco Artificial-Free Upgrade Event. From there, they will receive a personalized nutrition consultation and a free bag or can of food that does meet Petco's standards. Limit one trade in per species per household, while supplies last. **
For more information about Petco, its new nutrition standards and the Artificial-Free Upgrade event, visit petco.com/betternutrition.
*Artificial ingredients initially planned for removal are those Petco defines below as artificial colors, flavors and preservatives, determined by referencing guidelines provided by AAFCO and FDA. Substances that are derivatives or mimics of natural compounds are not included. In addition, substances that may fall into categories outside the Petco definition of artificial colors, flavors and preservatives are not included at this time. While Petco reviews ingredient panels of our products in determining which products meet our nutrition standard definition, we cannot guarantee the absence of trace impurities from soil, water, air or the ingredient supply chain in any product. As Petco continues to evaluate and develop our nutrition standards with a focus on what is best for our customers' pets, Petco reserves the right to re-evaluate these standards and to continue to refine ingredients.
Offer valid 5/18-5/19/19 only at participating Petco and Unleashed by Petco locations
Offer valid for one free 6 lb. or smaller bag of dog food OR one free 4 lb. or smaller bag of cat food OR three free 1.05 to 3.5 oz. cans, cups or pouches of cat food
Exclusions: Orijen and Acana dog and cat food; 72 oz. bags of JustFoodForDogs frozen dog food; 4.5 lb. or larger bags of Freshpet Vital dog food; and 6 lb. bags of Instinct frozen dog food
Proof of Pals Rewards membership required
Not valid on prior purchases, online or with any other offer
Limit one per species per household on in-stock items only
Petco partners are not eligible to redeem this offer
Selection varies by store
About Petco and the Petco Foundation
Petco is a leading pet specialty retailer with more than 50 years of service to pet parents. Everything we do is guided by our vision for Healthier Pets. Happier People. Better World. We operate more than 1,500 Petco and Unleashed by Petco locations across the U.S., Mexico and Puerto Rico; complete pet care services and veterinary advice through PetCoach; and petco.com. The Petco Foundation, an independent nonprofit organization, has invested more than $250 million since it was created in 1999 to help promote and improve the welfare of companion animals. In conjunction with the Foundation, we work with and support thousands of local animal welfare groups across the country and, through in-store adoption events, help find homes for more than 400,000 animals every year.