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PETCO Animal Supplies, Inc. announces the grand opening of the new Harrisonburg, VA store, located at 253 Burgess Road, Friday, June 20 through Sunday, June 22. Animal lovers in the area have already embraced the new store, and PETCO associates hope this three-day celebration will help even more pets and their people discover all that they have to offer.

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There will be plenty for Harrisonburg's pet lovers to see and do over the weekend, from pet photography and PETCO obedience training information, to Doggie Olympics and premium pet food demonstrations. The event will feature entertainment for the kids as well, including clown fun, free refreshments, a coloring contest and hamster races. In addition, to demonstrate the store's commitment to adoptions, local animal welfare groups will be on hand to find loving homes for orphaned companion animals.

As part of the effort to encourage adoptions, PETCO stores offer Adoption Gift Booklets to new pet parents. All the new pet parents have to do is take their adoption papers to any PETCO, and they will receive a free gift booklet with savings of up to $180 on store products and services to help welcome their new family member home.

"We've already received a tremendous response from this community," says Store General Manager Ronald Osborne. "There is a lot of excitement surrounding this new store, and this weekend celebration is going to really help us introduce ourselves to Harrisonburg in style."

The 15,000 square foot store features a small animal and reptile area, fresh and saltwater fish aquariums, a bird area and a grooming salon. Store hours are 9 a.m. to 9 p.m., Monday through Saturday and 10 a.m. to 6 p.m. Sunday.

To find the Harrisonburg store, or to see a list of the scheduled grand opening activities, visit PETCO's website at www.petco.com .

PETCO is a leading specialty retailer of premium pet food, supplies and services with a commitment to quality animal care and education. PETCO's strategy is to offer its customers a complete assortment of pet-related products and services at competitive prices, with superior levels of customer service at convenient locations, by hiring pet lovers and training them to become counselors to our pet-loving customers. PETCO operates more than 620 neighborhood stores in 43 states and the District of Columbia, as well as a leading destination for on-line pet food and supplies at www.petco.com . The PETCO Foundation, PETCO's non-profit organization, has raised more than $12 million since inception in 1999 and assisted more than 1,500 non-profit grassroots animal welfare organizations from around the nation.

SOURCE: PETCO Animal Supplies, Inc.