SAN DIEGO, Feb. 9, 2015 /PRNewswire/ -- Petco today announced a new company-wide initiative, centered on the importance of proper nutrition for pets. A creative campaign, "What We Feed Them Matters" rolls out nationwide this week. The multichannel initiative emphasizes to pet parents that great health starts with great nutrition.
Safety and health benefits of food and treats continue to be top concerns for pet owners, and recent survey findings indicate that approximately 100 million dogs & cats in U.S. are overweight or obese*. Feeding your pet high quality food can ultimately lead to a longer, better life, greater vitality, better skin and coat, a healthy weight and good digestion.
"We want to encourage pet parents to think about the impact food and nutrition have on their pet's health," said Brad Weston, Petco Chief Merchandising Officer. "At Petco we handpick the best brands to make it easy for pet parents to navigate the complex world of nutrition and find the right food for their pet."
For nearly 50 years, Petco has been a trusted source for high quality premium pet products and services in local neighborhoods across the U.S., with knowledgeable Petco partners on hand to help. Petco handpicks the best brands to help pets thrive with a broad range of food and treat options that support complete pet health.
"The new creative builds on the success of the 'The Power of Together' campaign, our brand transformation initiative launched last year," said Danielle Mohn, Petco vice president of marketing. "We're celebrating the importance of the human-animal connection and educating pet parents that what we feed them really does matter."
Created by Vitro, in partnership with Petco's internal creative team, the creative is a purpose-driven initiative to inspire pet parents to think differently about pet nutrition and to drive awareness of Petco's handpicked selection.
The initiative is being brought to life both in-store and online, with nutrition education front and center. In-store, consumers can discuss their pet's specific needs with a Petco nutrition advisor and learn about feeding trends and options as part of Petco's nutrition demo program. In addition, there are a variety of digital resources that can be found online at www.petco.com/foodmatters, including information on how to read a pet food label and how to transition your pet to a new food, as well as details on the latest feeding options available to pet parents.
For more information about Petco or to find a location near you, visit petco.com.
*Source: Packaged Facts, Pet Food in the U.S. 11th Edition, September 2014
About Petco and the Petco Foundation
Celebrating 50 years of service to pet parents, Petco is a leading pet specialty retailer that focuses on nurturing powerful relationships between people and pets. We do this by providing the products, services, advice and experiences that keep pets physically fit, mentally alert, socially engaged and emotionally happy. Everything we do is guided by our vision for Healthier Pets. Happier People. Better World. We operate more than 1,300 Petco locations across the U.S., Mexico and Puerto Rico, including more than 100 Unleashed by Petco locations, a smaller format neighborhood shop; 10 Pooch Hotel destinations for pet daycare, boarding and spa services; prescription services and pet supplies from the leading veterinary-operated pet product supplier, Drs. Foster & Smith; and petco.com. The Petco Foundation, an independent nonprofit organization, has raised more than $125 million since it was created in 1999 to help promote and improve the welfare of companion animals. In conjunction with the Foundation, we work with and support thousands of local animal welfare groups across the country and, through in-store adoption events, help find homes for more than 400,000 animals every year.
Petco: Megan Oxford, megan.oxford@petco.com, 1-858-453-7845 x3314
Edelman Public Relations: Chad Grossman, chad.grossman@edelman.com 1-323-202-1464
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SOURCE Petco
